Episode 12: Building Your Email List Part 1

In this episode of Escape Artist, Laura Demetrious walks us through the foundational phase of building an email list from scratch. I decided to switch up the format for the next couple of weeks to focus on a crucial topic for entrepreneurs - building an email list. In this solo episode, I discussed the importance of owning your audience through email marketing, as opposed to relying solely on social media platforms with ever-changing algorithms. I emphasized the significance of creating a landing page to collect leads and provided insights on driving traffic to grow the email list. I highlighted the key elements of an effective landing page, such as a compelling headline, engaging copy, a clear call to action, social proof, and visual consistency with your brand. I also teased upcoming tutorials on creating landing pages and shared my plans to delve deeper into driving traffic and converting leads in the next episode. Overall, the episode served as a foundational guide for entrepreneurs looking to build and grow their email list successfully. Happy list building!